Every Briar Road collection begins with a story, even if that story doesn't always come first. Chokecherry began with a color - a vibrant red that reminded us of wild chokecherries. From there, the collection took on a life of its own, inspiring the pages of our Drop Journal. Storytelling isn't an afterthought at Briar Road; it's woven into every aspect down to the colorways, giving each collection a world beyond the garments themselves.

For a closer look at the collection, visit the Chokecherry Lookbook. Our Lookbook brings together the campaign photography, collection details, and BTS of our shoot in Connecticut.