{"title":"Shop All","description":"","products":[{"product_id":"archetype-logo-crewneck","title":"Archetype Logo Crewneck","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Archetype Crewneck In Varsity Blue is crafted from heavyweight 400gsm, 100% cotton, french terry fabric with a relaxed, oversized fit for a lived-in feel. Featuring our iconic stag \u0026amp; heritage logo, with rib-knit finishes. It’s your new everyday classic.\u003c\/p\u003e","brand":"Briar Road","offers":[{"title":"S \/ Varsity Blue","offer_id":51285499478328,"sku":"ARC-CRW-BLU-S","price":89.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Varsity Blue","offer_id":51335445381432,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Varsity Blue","offer_id":51335445414200,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Varsity Blue","offer_id":51335445446968,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Varsity Blue","offer_id":51335445479736,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"XS \/ Varsity Blue","offer_id":51335445512504,"sku":null,"price":89.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8097\/5672\/files\/Crewneck-Sweater-Crewneck-TShirt.jpg?v=1766150865"},{"product_id":"tri-logo-varsity-tee","title":"Tri-Logo Varsity Tee","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Tri-Logo Varsity Tee in Vintage White is crafted from heavyweight 330gsm, 100% cotton fabric featuring a classic varsity-inspired graphic. This tee has a relaxed oversized fit with a dropped shoulder. Made for your every day.\u003c\/p\u003e","brand":"Briar Road","offers":[{"title":"S \/ Vintage White","offer_id":51285734687032,"sku":"ARC-TEE-TRL-WHT-S","price":68.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Vintage White","offer_id":51285734719800,"sku":"ARC-TEE-TRL-WHT-M","price":68.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Vintage White","offer_id":51285734752568,"sku":"ARC-TEE-TRL-WHT-L","price":68.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Vintage White","offer_id":51285734785336,"sku":"ARC-TEE-TRL-WHT-XL","price":68.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Vintage White","offer_id":51285734818104,"sku":"ARC-TEE-TRL-WHT-XXL","price":68.0,"currency_code":"USD","in_stock":true},{"title":"XS \/ Vintage White","offer_id":51318055829816,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8097\/5672\/files\/White-Crewneck-Oversized.jpg?v=1766149791"},{"product_id":"vintage-stag-oversized-tee","title":"Vintage Stag Oversized Tee","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Vintage Stag Tee in Dune is made from heavyweight 275gsm, 100% cotton fabric and features our signature stag icon. This tee has a loose, oversized fit with a dropped shoulder. Easy, familiar and effortless.\u003c\/p\u003e","brand":"Briar Road","offers":[{"title":"S \/ Dune","offer_id":51287352541496,"sku":"ARC-TEE-VSTG-DUN-S-1","price":68.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Dune","offer_id":51335436861752,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false},{"title":"L \/ Dune","offer_id":51335436894520,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Dune","offer_id":51335436927288,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Dune","offer_id":51335440204088,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"XS \/ Dune","offer_id":51335440236856,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8097\/5672\/files\/Essentials-Crewneck-Archetype-Briar-Road.jpg?v=1766148385"},{"product_id":"archetype-crest-crewneck","title":"Archetype Crest Crewneck","description":"\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCrafted from heavyweight 400gsm, 100% cotton French terry, the Archetype Crest Crewneck in Heather Grey features a relaxed, oversized fit for a comfortable, lived-in feel. Accented with Chokecherry details alongside our collegiate crest logo, with rib-knit finishes, this crewneck is a Briar Road everyday classic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Briar Road","offers":[{"title":"S","offer_id":52643180871992,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52643180904760,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52643180937528,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52643180970296,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52643181003064,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8097\/5672\/files\/Facetune_07-05-2026-14-31-44.jpg?v=1778179381"},{"product_id":"tri-logo-varsity-tee-1","title":"Tri-Logo Varsity Tee","description":"\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCrafted from heavyweight 330gsm, 100% cotton, the Tri-Logo Varsity Tee in Cold Moss is a timeless staple for everyday wear. Featuring a relaxed, oversized fit with dropped shoulders and a classic varsity-inspired tri-logo graphic, this edition is accented with subtle Chokecherry details, adding a signature Briar Road touch to a wardrobe essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Briar Road","offers":[{"title":"S","offer_id":52643166060856,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52643166093624,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52643166126392,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52643166159160,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52643166191928,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"XS","offer_id":52643171041592,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8097\/5672\/files\/Facetune_07-05-2026-14-13-43.jpg?v=1778178227"},{"product_id":"dept-of-athletics-hat","title":"Dept. of Athletics Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eA classic, collegiate staple with a Briar Road feel. The Dept. of Athletics Hat Khaki features a mid-profile fit, curved visor with Chokecherry embroidery accents, finished with an adjustable snapback closure for a piece that looks equally at home on campus, on the road, or thrown on after a late-night library run.\u003c\/p\u003e","brand":"Briar Road","offers":[{"title":"Default Title","offer_id":51804914680120,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8097\/5672\/files\/Facetune_07-05-2026-13-32-18.jpg?v=1778176271"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8097\/5672\/collections\/briar-road_88786ee9-dd09-4405-9936-f034af97c8ac.jpg?v=1784262893","url":"https:\/\/briarroadstudio.com\/collections\/new-arrivals-copy.oembed","provider":"Briar Road Studio","version":"1.0","type":"link"}